Slow Notes
The main mistake in your social media marketing
I'll start this with a disclaimer: Your biggest big mistake in social media marketing would be ignoring or not doing social media marketing at all. Since you however are reading this post I assume you are free of that mistake. Thus I will go on talking about the main mistake you are likely to make when you are in social media and you are utilising it in marketing. When I was conducting interviews and studying how companies are utilising social media in their business to business marketing back in 2009 for my bachelor's thesis one of the subjects that got mentioned over and over again was ben...
How to get more clicks from your email newsletter
One of the main things in newsletter stats include is the engagement, how many people clicked the links on the email. Right after if not alongside the amount of how many people opened the email at the first place, the link clicks are usually seen as the most important metric of the influence of an email newsletter. How do you get people to click those links? Most of your subscribers either don't open the emails they receive or they only open them without engaging. I have, after some testing and adjusting, found out how to make more people to click links on my emails. First of all it appears...
The key to success with social media and other online marketing
Often I see people using social media and web in general in a certain way: They post things and wait for stuff to happen. In reality if you build it they will come is rarely the case. Unless you have a fan base to start with no-one will even know about that thing you posted. Or at least very few will know about them. Etsy is filled with shops that never gain any sales and the items aren't ever even favourited. Many post their information on professional directories and expect the directory to make them popular and highly visible. And there's always that frustration when an update on Facebook o...
Get a Second Life
Not that long ago I had a nice little chat with Richard MacManus, the Founder and Editor Emeritus of ReadWrite. He Tweeted an article about Second Life. In this article the writer was surprised of how many people still use SL. I replied to Richard that I happen to rent an island in Second Life which sparked the conversation. He had briefly tried SL back in 2004 and asked me what a person does with and island. I tried to explain, but noticed soon it was like trying to explain what people do with Facebook to someone who has used Facebook briefly in 2004. That is pretty impossible. Fi...
The reality about getting comments
Getting comments on your blog, your Facebook posts and Instagram photos is so hard! Some days comments pour in, some days everything is quiet. Sometimes someone will respond privately, on an email or otherwise. There's all sorts of advice on how to get more blog comments. Nice ideas, but it gets really frustrating when none of the advice works. Lack of comments doesn't mean nobody cares, but it's so annoying. The reality about blog comments and other measurements is that we are way too interested in the numbers. And yet it does bug me when I don't get (public and mind you, polite and not...
Get on blogging, chapter 8 – Blogs to check out
Get on blogging is a series about blogging and becoming a blogger. This chapter will showcase some blogs to seek for inspiration, example and pass time. Do you want to buy things because they are in pretty packages? Admittedly, I do quite often. Lovely Package is a blog filled with packages and package design and everything looks great. Pure Vegetarian By Lakshmi is a food blog with gorgeous photos, lovely stories and of course delicious vegetarian recipes. Not for you if you are hungry already. I've mentioned The Bloggess before. This blog fascinates me, because it goes against ma...
Why Facebook raises my blood pressure?
I've been wondering what is it about Facebook that makes my blood boil. Is it the people or is it something about Facebook? I know I'm not the only one either. Recently a friend took off from Facebook completely and another one almost never posts anything there. The both of them aren't some sort of a rarity. There are many of those who hardly ever sign in and those who just decide to remove their Facebook profiles and live happily ever after. It's interesting though, I don't get as angry and depressed on Twitter. I've got a theory. The way Facebook is structured it brings our narcissistic be...